Selling Process
As your neighbor and local real estate expert, I know the houses in our area and what it takes to get effective results. I have lived in our neighborhood for many years, and I am confident that your house will be represented to its fullest potential. My goal is to keep track of our neighborhood’s trends and values in order to price for top dollar and sell as quickly as possible.
LOCATION - Location is the single most important factor in determining the value of your property.
COMPETITION - Prospective buyers compare your property against other properties. You are competing with every other home that is currently for sale: new and pre-owned, those listed with agents and those trying to sell themselves, in your area and in other areas. Buyers will perceive value based upon properties that have sold or are available in your area.
CONDITION - The condition of the property affects the price and speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are very important. Optimizing the physical appearance of your home will maximize the buyers’ perception of value. If buyers have a choice of two comparable properties similar in price, they will choose the one in the bestcondition.
PRICE - Pricing your home properly from the beginning is an important factor in determining the length of time it will take to sell. Reviewing your home’s marketing plan will assist you in determining the best possible list price. If buyers have a choice of twocomparable properties similar in condition, they will choose the one that is less money.
TIMING - Property values are affected by the current real estate market. Since the real estate market cannot be manipulated, a flexible marketing plan should be developed that analyzes the current marketing conditions and individual features of the property.
